The Role of YouTube in Social Media Marketing

Hi everyone!

People always enjoy watching videos instead of reading textual contents. Video has become an integral part of Internet users' online experience. As a result of it, every single individual surfs videos in the internet. YouTube is the well known website for videos by every internet user. Without surprisingly, YouTube is the second most popular search engine in the world behind Google.

The following striking statistics of the site will definitely make all surprise. Just take a look at some of them.

• More than 1 billion unique users visit YouTube each month.
• More than 3 billion video views per day.
• 72 hours of video are uploaded to YouTube every minute.
• 70% of YouTube traffic comes from outside of the United States.
• Over 4 billion hours of video are watched each month on YouTube.
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth.
• People watch one billion views a day on YouTube mobile.
• YouTube is localized in 53 countries and across 61 languages.
• 25% of global YouTube views come from mobile devices.
• YouTube is available on hundreds of millions of devices.
• Content ID scans over 100 years of video every day.

Even though YouTube records such amazing stats, most people have not still realized that it’s an excellent place where marketers can promote their products and service with ease to find new customers. But it should be noted that businesses that have identified the importance of video marketing have vastly benefited with utilizing the service of YouTube. They’re currently making more money with their uploaded videos on YouTube.

If you wish to increase your online visibility, build trust and convert prospects into customers, then YouTube marketing is much needed to be a part of your social media marketing activities. In the modern contest, we experience faster connection speeds, unlimited hosting, and a video camera in every single person’s pocket or purse with the results of technological enhancement. That helps each and every individual to create and share videos very comfortably and easily.

YouTube has given a forum to share your innovative ideas publishing as a video to cater more customers towards your firm. And further you can create links to take viewers your website or other web property with the help of your promoted videos. Therefore businesses should be taking advantage of this medium to market engaging content to their consumers.

How do you promote your video to your target audience?

No website hosts videos as much as YouTube does. It is the home of the viral video. That means a video in YouTube spreads to a large audience on the Internet quickly. Advertisers can use other social media forums, such as Facebook or Twitter, to guide consumers to particular YouTube videos. Especially more popular videos drag customers to the YouTube home page and increasing the website traffic. Further you can promote your videos through blog reviews and forums. Promoting your videos on YouTube with sound number of contacts will generate a high traffic to your website, which will result in great conversion rates as well.

How would you upload your video on YouTube?

YouTube allows any individual to create own free YouTube channel. This allocates you an online location to upload for all types of videos related to the product or service that you are marketing. Firms can establish a branded user channel by paying a fee to YouTube, which receives them more options and features to improve their pages. Moreover you can add new videos and revise the existing videos while you are keeping your older videos on your channel.

How would you measure your videos?

One of the greatest features which YouTube provides is, it shows the number of views the particular video has received. Firms do not have to calculate it using any mathematical methods or techniques. Instead, it simply shows right below the video posted. This allows marketers to identify which extent their videos have been watched by people and how successful their video campaign is. Further permission for leaving comments and suggestions on each video provides firms with an idea of enhancing its future projects.

Most of the time, it is believed that short videos are very much suitable to display on Youtube. Nevertheless long videos with more information are still great to upload since people truly dislike and hesitate in reading lengthy pages of textual content.

Miscellaneous services provided by YouTube

YouTube helps you to attract more customers towards to your website and other web property. They are, buying advertising on the home page or buying advertising that runs beside certain videos. Further you can also use keywords as well.  When certain search terms are used on YouTube, it will trigger videos to appear as an option for users. Then you have to pay YouTube based on how many users choose to watch your video.

Is it a need of optimizing your video?

Video marketing is supposed to be the next generation of internet marketing. Incredibly, over 25% of the web traffic to businesses now comes from Youtube.  

It is much needed to optimize your video content to cater the maximum targeted audience since the amount of traffic from Youtube is gradually rising. Therefore video search engine optimization can be more effective to compete the market. And if your target customers contain different backgrounds, video marketing is the ideal way where you can reach them with ease. Further you should highly focus on creating quality and interactive videos to attract your viewers.

You can create videos with innovative concept and popularize your products so that your potential customers are more excited. It can be called as guerrilla marketing. Simply the latest movement of video marketing is guerrilla marketing.

Cheers!!!