How FMCG brands can reach to the right target markets using Google Display Network

Hi Everyone,

With the rapid involvement of people in the internet, most firms are ready to allocate substantial amount of time, money and other resources for appearing advertisements in web sites. In that sense, Google Display Network lets FMCG brands place ads on a variety of news sites, blogs and other niche sites across the internet to reach more potential customers. Simply Google Display Network is a tool which helps companies can retain their existing customers and attract potential customers towards them by displaying their ads in different websites where people are highly engaging in.

What does Display Advertising provide firms?

·         Create all types of ads - text, image, interactive and video ads.

·         Place those ads on websites that are relevant to what you’re selling.

·         Show those ads to the people that are likely to be most interested.

·         Manage and track your budget, campaigns and results as you go.

How does Google Display Network help firms?

It is very much easier to firms catch the right set of customers towards them with displaying the particular ads. When increasing the number of clicks for the ads, it leads more awareness of the firm. And potential customers can have more understanding about the firm and its products. Further this tool helps firms to repeatedly display the particular ads to only identified set of customers and which will result to generate more sales as well. Not only that, firms are in a position to take the target audience towards their own websites and other web property using those advertisements.  Most importantly, your advertisements can be displayed on most of the websites which your customers visit with the help of tool, “Re-targeting”. That will easily guide your customers to have a meaningful relationship with the firm.   

It is very essential to establish solid campaign structure foundation to avoid crashing and burning on Google Display Network.

Above is the front page of a popular cricket website. There are plenty of display advertisements in it. It needs some time for people to separate the content of the particular website and advertisements. Anyhow since millions of people visit in this website, companies have still possibility to reach to their target customers. 

Here it is important to keep focusing on the creativity, uniqueness and attractiveness of your advertisement. If you are in the position to concentrate on those aspects, you won’t be unable to fulfill your objectives.

Cheers!!!