According to Wikipedia, Interruption marketing is a pejorative term that refers to promoting a
product through continued advertising, promotions, public relations and sales
while permission marketing is the form of marketing requires that the
prospective customer has either given explicit permission for the marketer to
send their promotional message (like an email or catalog request) or implicit
permission (like querying a search engine).
Interruption Marketing
Interruption marketing
can be considered as a furious way of doing marketing whereby companies focus
on finding customers through advertising. This type
of marketing in simple terms interrupts the viewer’s eye. It makes them look
and want to know more. It invites them to remember a company and what it sells
or offers.
Another
way of interruption marketing includes demonstrating products at trade shows
with fast-talking people, television ads, and radio spots. They lead us not to look
away from and must listen to their twists.
Marketing professionals
have long depended on interruption marketing to form brands by consistently
throwing the message at the consumer so they remember it and finally make customer
to buy it.
Permission Marketing
This form of marketing is also known as Online
Marketing or a customer-led approach. Permission
marketing is one of the polite ways which is asking for a consumer’s “permission”
and then close the sale. Here when customers access to a website and find what
they want to know more and there’s a place to sign-up for a newsletter or to
learn more with a form to be filled out? Once they do sign up or fill out the
form they are giving the company “permission” and then grab them as clients.
In my point of view, the
practices used in interruption marketing are definitely wrong ways of doing
marketing. The bad consequence of interruption marketing is, companies waste
their resources in unnecessary manner and just harming their possibility to get
new customers. Further simply nothing worse than unwelcome contacts. I suppose
like more other things firms should provide customers its information of products
and services and let them discover the products and services naturally.
In interruption
marketing, you can get customers’ attention by interrupting or pestering them, but
it’s not the sort of attention they welcome. People will surely refuse you and
they won’t embrace them. It will never help you to win their willing
cooperation or earn their trust.
Successful marketing
is all about building permission and earning trust among a targeted group of
prospective clients. It’s about making you a certain choice, when they need the
type of service you offer.
As Godin writes, “Consumers are now willing to pay
handsomely to save time, while marketers are eager to pay bundles to get
attention.”
That is how permission marketing goes over
interruption marketing. Interruption marketing is one of the ways of stealing
one’s valuable time who is trying to save it. If you constantly interrupt your
valued customers that will be the major reason failing to sell the products as
you waste their most coveted commodity, time. Mostly the cost of acquiring new
customers from these channels is very high as well.
Permission marketing is personal,
relevant and anticipated.
Cheers!
