Facebook Advertising for Targeting a Niche Audience

Hi everyone,

It is so glad to stop by to write a blog article again. Today I would like to share with you another interesting topic under Digital Marketing. That is how a firm can use Facebook advertising to target Niche audience.

Facebook…How simple that word is! And how close it is to the people in 21^st century! Do you know the number of population in Facebook right now is just behind to the population of China and India? In other words, if Facebook were a country, it has the third largest population in the world. That statistics itself talks about how people have immensely interacted and addicted with it in such a short period of time.

Since the world is more connected, many of the new things you discover on Facebook come from your friends. Facebook is one of the most influential social media tools where people use to share their thoughts, interests and ideas with their friends and loved ones while being a part of the global community. Amazingly, Facebook has allowed individuals to connect with friends and the world around them and make the world more social while creating more personalized experiences.

Under these circumstances, Facebook has become one of the most powerful promotional tools in the contemporary business world.

Facebook has given the opportunity to businesses to promote their brand and win niche markets. Facebook advertising tool helps companies to target the exact target group of customers in relatively short time period at lower monetary cost. And firms are given the initiative to market advertisements more flexible and attractive manner.

A company can promote their brand in Facebook creating a fan page. Facebook fan page is a public profile on Facebook for use by businesses, celebrities that allows your customers to follow you and interact with the updates and making customers views. It enables firms to get existing customer awareness and reaching potential fans as well.  

How can you create and maintain effective Facebook fan page?

You can easily create a Facebook fan page for your product/ brand free of charge after following very basic set of steps. And then you need to connect with right set of customers. That means firm should be able to cater customers who have necessity, interest and desire towards your product. You can attract fans by inviting them to like your fan page.

Apart from that, with the facility of Facebook advertising, you can have more fans to your page by paying an affordable amount to Facebook. Further it is much needed to put regular updates and promotional campaigns in the page so that firm can have a great bond and active participation with its identified customers.

How can you target right set of customers?

You can create Facebook advertisements and sponsorship events to target customers. Here Facebook helps you to target the needed customers based on different variables such as location, age, birthday, sex, education work places and etc. The following image shows what the characteristics which Facebook has made firms to target right set of their customers.

How does Facebook help you to attract new customers?

Modern consumer has got used to sharing his/her personal experiences with friends which may be either positive or negative sentiments. That has been the opportunity to businesses to focus on these tools and get willingness of customers towards them.

When customers like, comment and share your posts related to the brand, it will be visible to number of people in the site (friends of the person who liked or commented or shared) which lead to have more brand popularity. Moreover firms are allowed to reach vast number of customer audience through uploading fascinating pictures, videos and audios.

In addition to that, firms can upload a unique cover photo and profile picture which best describe about the organization and its operation. These help customers to identify firms separately among the different brands. Facebook events and groups can also used as a social media tool to promote brands other than Facebook fan pages.

And also firms can display personalized ads to their niche audience according to customers’ real interests, desires & values and what they have said, they liked in their profile, which makes their experience on Facebook even better.

Therefore if companies are interested in building meaningful long term relationship with its target customers, we can assure that Facebook advertising is the best social media tool which a firm can simply practise.

Cheers!!!