Advertising with Google Adwords

Hi everyone!

In today’s blog I am going to discuss on how you can promote your website or brand with the help of using Google AdWord tool. First of all I would like to explain the Search Engine Marketing and its elements.

According to the Wikipedia, Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

There are two main categories we can identify under Search Engine Marketing;

1.      SEO - Search Engine Optimization

2.      Paid Advertising  

                                I.            PPC/ CPC - Pay Per Click/ Cost Per Click

                             II.            CPM - Cost Per Thousand Impressions

                          III.            CPA - Cost Per Action or Cost Per Acquisition

In this blog post, I will be explaining about how we can make a PPC, which is under paid advertising, using Google adword tool. This is very much helpful to modern businesses as every and each firm is eagerly concerning to first reach to customers and get the attraction towards them.

Here is the screen shot to get a basic understanding what SEO & PPC are.

PPC advertisements help companies to promote their websites by putting their website link on the top of the search results. And companies will be able to make sure that their right set of target customers has access to the website within the expected time period. Further as companies should only pay if there are customer clicks on the particular website, this tool is therefore very much useful to companies to reduce resource wastages.

Once we use Google adword tool to create our campaign, we can continue it with providing different keywords and making regular payments to Google.

Here is a sample keyword search for newspapers in Sri Lanka.

Without surprisingly, you can see straight advertisements related to my keyword in the above image.

Now let’s move on to identify the best keywords which can be used for the advertisements of newspapers in Sri Lanka. Here we identify general words which people use to type on the search engine box to find related to which they are needed.  We can log in to Google adwords using gmail account and do the keyword research free of charge. Then it will appear the following screen.

Here the key word has been mentioned as “Newspapers in Sri Lanka”. Under the category-Newspapers. And then my target location is Sri Lanka and target language is English. After searching you will receive a list of results as follows;

Google provides most relevant key words under the results list. Then you can select most preferred key words to use optimizing your advertisement by ticking the cage related to the item. After that you can just select key words you wish and download them to an excel sheet.  

The next task is to create the advertising campaign with using the above results. Here first click Campaigns tab and then click on new campaign. And select the type as “Search and Display Network”. You should give a name for the campaign name and fill bid and budget amounts. Then you can see the following screen.

After that there’s a box at the bottom of the page to select keywords which you have downloaded to an excel sheet. Finally, Save and continue.

The particular advertisement will be activated after you confirm the payment and the advertisement can be seen in the search results until your daily budget exceeded.

The advertisement will be shown to anyone who searches with your selected keywords or phrases. Therefore this is one of the more productive ways of advertising to people who are highly involving with the internet and searching information to buy their products.

Google Adwords tool is really helpful for firms to get high attraction of potential customers at very low cost and to be more popular within their target audience.

Cheers!!!